On December 15 2005 in V. Achemyan Dramatic Theatre, Gyumri, Shirak EXPO 2005 specialized exhibition of industries and services took place. The exhibition was organized by The Shirak Competitiveness Center with support of USAID and DAI
(Development Alternatives Inc.).
The goal of the event was to show all Armenia and others that Shirak marz was reviving and was competitive.
The exposition aimed to promote and improve the cooperative and collaborative capacity of entrepreneurs, as well as to create a highly informed customer base in the Shirak marz. More specifically it would help to promote development of small and medium businesses in the region; to strengthen the relationship between both sellers and buyers; to develop and unite the businesses by providing them information and communication; to provide an opportunity for businesses to exhibit and sell their products and services; to make necessary business contacts; to exchange their experiences; to make profitable contracts; and to be introduced to local and international partners and consumers.
The EXPO would promote SCC as the organizer. It would be a good chance to market SCC services.
The exposition was a chance for each business to evaluate its strengths and weaknesses, as compared to other businesses in the Expo. The ShirakEXPO 2005 created an opportunity for participants to:
- Make good connections with Armenian and foreign partners.
- Realize the importance and efficiency of trade expositions for increasing sales.
- Contact potential clients and gain insights into market demand.
- Realize the importance of planning the business.
- Realize the importance of public events and how to prepare for them.
- Gain skills in exhibiting their products and services.
A committee formed by Shirak Marzpet Romik Manukyan selected the best seven participants. Marzpet Manukyan presented special awards to each of them.
Invited guests from governmental organs, diplomatic organizations, international and local organizations, business service providers all over Armenia, largest Armenian companies, representatives from Georgia etc., visited the EXPO.
After the event SCC surveyed 30 participants in the event.
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64% evaluated the event as excellent
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36% evaluated the event as good.
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10% of participants found new markets,
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19% established new business relations
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16% considered the event as good advertisement,
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3% got assistance from local governmental organs
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52% felt that the event brought them greater name recognition.
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To the question “would you like to participate in such exhibitions in the future?”
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95% answered “Yes”,
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0% “No”,
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5% “Don’t know”.
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